Bargaining Power of Customers

This is a marketing term for the customers of the market.  The customer can almost allows bargain with a business.  The business will do anything to keep you as their customer and they are willing to offer you deals on the side that usually don’t go with their daily business modules.  Let’s say you want to buy a television, well head on down to the retail store and tell them that you do not have enough money to purchase the television, they will try their very best to get you a deal where you can walk away with the television that day.

Money Back Guaranteed

Many stores offer a money back guarantee policy where you can have the item as long as they specify and if you are unhappy with the item then you can return it.  LL Bean has a money back guarantee on everything, if you are unsatisfied with a backpack you can return for full refund and purchase either a shirt or a canoe, it’s up to you.  LL Bean has a lifetime guarantee.  Most businesses do this, and if they don’t then they should think about having this policy because it attracts more customers.  Customers like having the option of returning an item if they buy it because customers are very picky and can change their minds rather quickly.

The Infamous Way of Saving

Don’t buy something that you don’t need, like clothing, or makeup, or that candy bar sitting at the counter starring at you.  You don’t need those items, you already have plenty of them like clothing which you wear every day, do you really need that new trend in jeans, or are your old ones just as good?  Items can get very expensive and expensive fast once that cart fills up.  Save your money and spend it on items that you need like food and shelter and gas.

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