In this struggling economy, being a thrift shopper is now more vital than ever before. Saving even one penny has now gained a certain beauty. If you’re an experienced shopper, you know that paying close attention to the price tags, looking for those coupons in the newspaper, on the end of your receipt, or online, and at times traveling a little further is often necessary to saving money. Should you buy the milk at the corner store for 3.50 or at the market 8 blocks away for 2.95? Should you spend 3.00 on rice, or buy a paper for 50 cents and save 1.00 on the rice with a coupon? These questions seem menial, but by the end of the year when you save thousands in groceries, your hard work is suddenly worth it.
The Fine Print
If you don’t do much shopping, you’ll see the price tag and see the words “savings x.xx” you’ll likely think to yourself ‘All right!’, but wait! Take a closer look and you’ll find in small letters the price, usually in cents and tenths of cents, of the product per ounces. This is actually a very handy tool for the thrifty shopper.
An example?
You have 5 different packages of a candy bar up for sale, all the same candy bar. One in a single package, one in a bag of mini’s, the rest in different sized bags containing whole bars. None of them are on sale, and they all have seemingly correct price tags. But look at the price per ounce, and this has happened to me, and compare.
33 cents per ounce, 31 cents per ounce, 28 cents, 23 cents.
It doesn’t seem like a major difference, but if you’re buying them 104 times a year, (twice a week) for $2.31, (33 cents an ounce) you’re paying $240.24 a year. But if you’re paying for the same amount for only $1.61, (23 cents an ounce) you’re paying $167.44 a year. You would save $72.08! You grocery store is full of little loopholes like that just waiting to be exploited.
Resolution
Pay more than the usual attention to the little price tags underneath your favorite products and take time to research your marketing choices. Save your money today and you might be able to buy that new car next year!
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